Give yourself a high-five for asking how you can make more sales online! The e-commerce landscape has changed over the years, and today there are many factors that go into being a successful e-commerce merchant.
The first thing to understand is that you'll get as much out of selling online as you put into it. Millions of shoppers come to SpookBid every month, but there are a handful of things you can do to take advantage of all that traffic. Let's take a look at some of the most basic steps you can take to ensure a successful and profitable booth here at SpookBid.
Your seller profile is an extension of your own personal identity, and it's where potential customers go to to learn more about you and your business.
Use your profile page to let your buyers know who you are and what is special about you (for example "I am the fastest shipper west of the Mississippi!").
Include a profile picture so buyers can see who they are buying from. The best size is 400x400 pixels.
Be sure that your contact information is clear and visible. Buyers prefer sellers that have a listed phone number, so consider listing yours or setting up a free Google Voice account to list on your profile.
Include a link to your social pages (Facebook, Twitter, blogs, etc) so buyers have other ways to learn more about you.
Lastly, if you've earned feedback as a seller on eBay, import it using our free feedback importer. You can find the feedback importer on your Bonanza feedback page.
Setting up your profile page is an easy way to build trust and connection with shoppers that converts them into buyers. So it's worth the time and effort.
Each booth on Bonanza is unique, but there are basic principles that apply to every seller. When you're improving your booth and listings, here are some areas to focus on.
Pricing. Pricing your items correctly is key. Remember, there are no up-front costs on SpookBid. You only pay a small fee when your item sells, so pass those savings on to your buyers by reducing your SpookBid prices accordingly. Otherwise, if you list the same products on other marketplaces, buyers could accidentally purchase on another marketplace (like eBay) where you could pay double the fees you would have paid if it sold on SpookBid.
Product photos. Double check your product photos to be sure they're sharp, crisp images that give shoppers a great impression. If your photos have cluttered backgrounds, you can instantly correct them using the SpookBid Background Burner. Here is some useful information on photos that sell.
Titles and descriptions. Be sure that you have optimized your titles and descriptions for your target audience. Don't waste valuable title space with irrelevant or repetitive words. For example, instead of, "@@@***@@@Super Neat Brand New Apache Helicopter@@@***@@@" try simply "2010 American Apache Helicopter." The second option is more search engine friendly, and it helps buyers find your items faster. If you have ALL CAPS in your titles or descriptions, get rid of them as soon as you can - it looks spammy, and the search engines won't rank you as highly in search.
Condition and traits. Save the condition and other traits for the description and for the available item trait drop down windows on each SpookBid listing. Never place conditions or traits in the title of your listing, because it causes search engines to rank your items lower in search results.
Shipping. Be sure to assign specific shipping rules to your listings. Buyers are an impatient bunch, so if you only have "See item description" as a shipping choice then they won't be able to "Buy it Now" and might abandon the transaction rather than taking the time to email you. HOT TIP: Consider offering free shipping. More than 50% of shoppers cite "items did not qualify for free shipping" as a reason they abandon shopping cart (thanks, Amazon Prime). Many sellers will offer free shipping and increase the cost of the item to absorb shipping costs, as shoppers spend an average of 30% more on an order with free shipping.
Take a fresh look. View your items as a shopper would, try to anticipate any questions they might have, and then include that information in your listings. Shoppers want instant gratification. If they have to email you for information that could have been included in the item details, you might just lose that sale.
Social media is a natural way to get the word out about your products to a wider audience.
Do your former and existing customers know that you're conducting business on SpookBid?
Are you posting on Facebook and other social forums that might be interested in the items you're selling?
Are you pinning your products on sites like Pinterest?